Avoid using deicing chemicals. Using deicers on your concrete driveway in the winter can cause surface damage—primarily scaling and spalling—by forcing the thawing and refreezing of moisture. Products containing ammonium nitrates and ammonium sulphates are especially harmful because they will actually attack the concrete chemically. Rock salt (sodium chloride) or calcium chloride will do less damage, but they can harm vegetation and corrode metal. Avoid the use of any deicers the first winter after driveway placement, since new concrete is more susceptible to the harmful effects of salt. As an alternative, use sand for traction.
Treat it with care.
Although concrete is one of the most durable paving materials for driveway construction, the typical residential driveway isn't engineered to support heavy vehicles (like a huge moving van) and large construction equipment. Also use care when plowing or shoveling your driveway. Avoid the use of metal blades that might scrape or scratch the surface.